Author Archives: Pressed4Time

It’s about the experience: great customer service isn’t enough

If you manage your customer service well, you’ll probably end up with satisfied customers. But if you want Very Satisfied Loyal Customers, who then become advocates for your business and your brand, you’d better be managing their entire experience. Customer … Continue reading

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Emotional Branding

We recently said that the purpose of any business is to get and keep customers and that customer loyalty is the single most important driver of long-term financial performance. Consumers first become customers and then become loyal to brands based … Continue reading

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Very Satisfied Loyal Customers II

In our last post we wrote about Very Satisfied Loyal Customers from a conceptual standpoint, today we’ll expand on the topic and provide a few specifics for creating these vitally important loyal customers. Often the circumstances that create loyalty come … Continue reading

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Very Satified Loyal Customers

Very Satisfied Loyal Customers: their creation, care and nurturing is paramount to the success of Pressed4Time’s franchises and all businesses.  But who are these Very Satisfied Loyal Customers?  Shaun Smith and Joe Wheeler in their book Managing the Customer Experience … Continue reading

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The Purpose of Business

This blog is for the small business owner.  We’ve grown the Pressed4Time brand since 1987 with a strong, intelligent and focused network of franchisees. This blog will share what we’ve learned over the years about operating small, consumer service businesses; … Continue reading

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