Category Archives: Small Business Fundamentals
The answer is ‘YES’
In 1993 we read Customers For Life by Carl Sewell and Paul B. Brown. At Pressed4Time we used what we learned in that short book as a foundation for the structure of our customers’ experience. Below is an adapted (plagiarized) … Continue reading
The Key to Goal Achievement
We all know people who are driven to succeed at whatever they do, and they do succeed. This post is for the rest of us. The ‘others’ (the driven ones) establish their goals, create a plan and then consistently execute … Continue reading
Goals Part 2
Our last post talked about the importance of passion and awareness for the successful achievement of your goals. Here is why goals work. The human brain receives thousands of pieces of information every second, flooding in from the senses. Setting … Continue reading
Goals (you’ve heard this before – but it’s important), Part 1
Goals – Why they work Is the economy taking its toll on your business? Are you letting it happen, or are you seizing the opportunities of business ownership and taking control? First and foremost you’ve got to adopt the mindset … Continue reading
Great Recession: “What, Me Worry?”
The answer to Mr. Neuman’s question is: “It’s hard not to”. The truth is that ‘worry’ won’t get you through it. Worry might turn your feet to cement, so the only intelligent thing to do is turn your ‘worry’ into … Continue reading
F.R.Y. = Sales Growth (GUARANTEED)
FRY is an acronym we’d like to offer with the hope it will be burned or ‘fried’ into your brain: FREQUENCY – REACH – YIELD (FRY). This refers to the Frequency of customers’ purchases, the extension of your Reach to … Continue reading
Becareful of business inertia or an “if it ain’t broke, don’t fix it” attitude
Inertia The tendency of a body at rest to remain at rest or of a body in straight line motion to stay in motion in a straight line unless acted on by an outside force. Resistance or disinclination to motion, … Continue reading
Mission Statement: Pressed4Time’s
In our last post we wrote about the creation of an organization’s mission statement. Here we’ll share our experience with Pressed4Time’s statement: “We simplify lives and return time to people by delivering the services we promise”. Today we execute our … Continue reading
Mission Statement
We’ve been touching on some fundamental business topics; a business’s purpose, very satisfied loyal customers and customer experience. Our intent is to share what we’ve learned over the years through our Pressed4Time franchise network. We’d like to share what was … Continue reading
It’s about the experience: great customer service isn’t enough
If you manage your customer service well, you’ll probably end up with satisfied customers. But if you want Very Satisfied Loyal Customers, who then become advocates for your business and your brand, you’d better be managing their entire experience. Customer … Continue reading
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