Monthly Archives: September 2011

It’s all about them

Prospects and customers expect competence from, and want confidence in you and your company.  They derive comfort from the fact that they’re doing business with a well-trained, skillful and knowledgeable service professional.  In other words they are seeking reassurance and … Continue reading

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F.R.Y. = Sales Growth (GUARANTEED)

FRY is an acronym we’d like to offer with the hope it will be burned or ‘fried’ into your brain: FREQUENCY – REACH – YIELD (FRY). This refers to the Frequency of customers’ purchases, the extension of your Reach to … Continue reading

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